Case Studies – How to Turn Ho-Hum Testimonials Into Powerhouse Sales Machines

A good testimonial is priceless. With a handful sentences, you can establish credibility and authenticity, let prospects visualize the results you can generate for them, and improve the likelihood that they will buy from you.

But did you know you can turbo-charge that testimonial to get even better results?

Turn it into a case study. All it takes are a few simple yet effective business writing techniques.

Case studies talk about problems and solutions

Case studies tell a story of one customer’s problem and how your company provided the solution. There’s a whole journey from Problem to Solution that needs to be explored. Your case study should explain:

  • Who is the customer? What are their products and their niches?
  • What was their problem, and what challenges prevented them from easily solving the problem?
  • How did the customer find out about your solution? Did they consider other providers? What criteria did they use to select you?
  • What was your solution? How did it address the customer’s challenges?
  • How did they implement your solution? How long did it take? What new challenges did the implementation create?
  • What results did your solution give them – both anecdotally and measurably?
  • study in Australia

Effective business writing gives lots of details

Ultimately, specific details make a case study great. On the other hand, weak business writing uses generic comments with very few supporting facts. There’s an old adage in professional copywriting: “Show, don’t tell.” Always try to let specific facts make your points, whenever possible.

Compare these sentences:

Our sales staff is more knowledgeable as a result of this training program.

We’ve gotten 4 new leads in less than a week as a result of this training program.

The second sentence is stronger because it is more specific. Anecdotes can paint a general picture, but the proof is in the numbers.

Case studies need good customers with measurable results

Ask your support staff or your sales team for good candidates for case studies. These projects can be good to take on during slow periods, and incentives – cash prizes, gift cards, etc. – can get the attention of your employees if necessary and remind them to be on the lookout for good success stories.

The customer should:

  • Be willing to use their name; a case study without a name is wimpy and not worth your time.
  • Have a solid story, hopefully with measurable results.
  • Be able to give you an hour or two of their time – both for you to interview them for the details of their story, and also for them to review and approve the case study once it’s written.

If you’re having trouble finding customers willing to be the subject of a case study, incentives such as product discounts may help. Since case studies can often make good press releases, customers may be swayed by the possibility of free publicity as well.

Where to start?


Student Visa Regulations and Requirements

Australia is one of the primary destinations in the world for people looking to study in a foreign english speaking country with a stable and reliable education system. The basic structure of the Australian student visa migration program is split into a number of subclassess. There is the independent ELICOS sector visa, the schools sector visa, the vocational education and training sector visa, the higher education sector visa, the postgraduate research sector visa, the non-award sector visa, the AusAID or Defence Sector Visa and the Student Guardian Visa.

Schengen Visa Fee

Student Visa applications are assessed for the visa subclass appropropriate to their principal course of study. So, for example, if an applicant is intending to enrol in a bachelor of arts degree whether or not they are intending to undertake a foundation course first, they will have to satisfy the criteria for the subclass 573 visa. Regulation 1.40A of the Regulations requires the Minister to specify the types of course for each student visa subclass except for the subclass 576 visa.

In addition to the Migration Act and the Migration Regulations, the overseas student program is regulated by the Education Services for Overseas Students Act 2000 (ESOS Act), the Education Services for Overseas Students Regulations 2001 and related legislation. Uner Part 4 of the ESOS Act, the Minister For Education created the National Code of Practice for Registration Authorities and Providers of Education and Training to Overseas Students 2007. The ESOS Act and the national code include provisions regarding the refund of course fees to students if an education provider fails to provide the course agreed and establishing an assurance fund to which registered education providers must contribute.

The National Code of 2007 is a legislative instrument. Breaches of it by education providers can result in enforcement action being taken against them under the ESOS Act. Many Education providers are also regulated by State or Territory Legislation. The national code is divided into 4 parts which includes a description of the act and legislative framework and objectives, outlines the roles and responsibilities of the Australian and State and Territory governments which share the responsibility for implementing the National Code 2007. The next two parts explain the commonwealth register of Institutions and Courses for Overseas students and provide 15 standards that Education providers must meet in their dealings with overseas students. Because of these regulatory requirements, Australia is considered to have one of the most student friendly visa systems in the English speaking world and for this reason, Australia is a popular destination for many students from India, China, Japan, the United States, the United Kingdom and a range of other countries around the world.